This body of work was completed as part of my university course in which we had to choose a brief from a brand to work with. I chose STA travel who wanted me to work on a campaign to target students and Gen Z.
After researching into the company and gaining an understanding for their brand, I worked on developing the target audience and planning relevant ways to advertise to them. Targeting people looking to take a trip either during or before their time as a student I created a poster set centred around going on holiday during a gap year. The posters had an emphasis on things being easy as during my research I found that young people especially appreciated ease of use.